However, we will need delivery vans, and customer service trained drivers. Customers can choose payment either at the time of each delivery, or by monthly credit card billing. At the end of each month the company will send statements to each contract customer, itemizing service fees and the charge for the service to their credit cards for payment.
The business provides a new door-to-door dry cleaning, laundry and clothing alteration service in [CITY], [STATE] and surrounding neighborhoods that will surely attract customer attention. Working customers may find this service is convenient for them and want to try it.
If they are satisfied with the service quality they will likely become repeat customers. The Target Market The main market sectors SuperSparkle will target are homes and businesses within a ten-mile radius of our home base. We're offering services to small companies with less than ten staff and homes requiring a regular weekly clean together with ironing services. Once successful, we aim to operate our own franchising solution in year three of this plan. Research shows that more people are hiring cleaners for their homes together with opportunities to exploit local businesses for evening cleaning work.
Target homes would be those of young professionals with limited time, couples with young children and the increasingly affluent elderly market. However, for a start-up company like ours, we had the luxury of choosing from a wide selection of target customers.
In the commercial sector, businesses ranging from small companies to large corporations are all in need of cleaning services of one kind or the other.
Schools, colleges, libraries and other variants of educational institutions too require the assistance of cleaning companies to provide a cleaner, safer and health hazard free studying environment for the bright minds of tomorrow. In the residential sector, there are those living modern day busy urban lives who hardly have time to make their bed and keep their shoes aligned.
For them, maid services are perfect to restore some order in their homes and their lives. Then again, there are clients within the residential sector who are looking to provide their newborn children with a cleaner and safer abode.
This is when they call upon the cleaning service companies to help make their homes a better place for their children to live in.
As far as our operations are concerned, we are looking to cater to the commercial clients simply because we believe that the post depression era in the United States will turn these clients into profitable prospects and accounts for us. Since we are equipped with the right size of cleaning staff and the appropriate cleaning equipments, we believe that we can cover massive office spaces as long as the clients appoint us a reasonable deadline. Window cleaning services, janitorial services and waste removal services in collaboration with the city authorities will be the major concentration areas of our business going forward.
With that being said, we will be keeping a watchful eye on the residential sector and always be open to the idea of expanding our business if lucrative opportunities present themselves. Customer Buying Decisions Whether or not a client will express their interest to subscribe to a cleaning service company will depend on two things. The first is the expertise and experience of the cleaning service company which is known to people in the neighbourhood, city or the state.
Secondly, the effectiveness and the efficacy of the marketing and advertising strategies that are created by the cleaning company. Our company, being a start-up cleaning business, will lack the experience and renown that is required to draw in new clients. However, what we lack in experience, we will make up with the high quality of services during the trial cleaning sessions that we will offer to our clients and also through the dynamism and strong appeal of our outbound and inbound marketing campaigns.
We hope to build a brand that can consistently influence the buying decision of the customers in the industry.
We believe that in order for our business to thrive, we must reach out to people and give them genuine reasons to subscribe to our services. Our brand of marketing will be an aggressive and effervescent one, where we will strive to convert every potential prospect into a client within a period of 30 days. This is the reason why we will be channelling our resources towards inbound marketing, as it allows us to connect with potential clientele and stay in touch with them at all times.
Our Cleaning Business Advertising Strategy Our advertising strategy will be no less exuberant than our marketing strategy. We believe that it is all about forming a brand and enticing people to associate themselves with the brand in ways that appeal to them the most. Unlike other cleaning companies, we do not simply want to sell services that people can make use of. Instead, our goal is to sell experiences that people can thoroughly enjoy.
Sales Tactics Once a client shows interest in our cleaning service, our sales team will be implementing a number of different tactics to retain the interest of the client and make sure that a contractual agreement is reached.
In order to do this, we will be offering our first time customers with various unknown complimentary services and discounts that will turn out to be a surprise package for them and will thus intensify their desire to contractually obligate us to clean their offices.
We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams. The third and final step is to partner up with manufacturers of cleaning products and provide discounts on our services to people who purchase their cleaning products.
We know that one of the ways of gaining approval and winning customers over is to offer our house cleaning services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while. We believe that in order for our business to thrive, we must reach out to people and give them genuine reasons to subscribe to our services. Working customers may find this service is convenient for them and want to try it. Two experienced entrepreneurs founded the company and have both managed successful franchise ventures over the past seven years.
You may offer a combination of services, such as carpet, window or office cleaning. Home ironing and laundry services. Furthermore, the hours of operation must be convenient and service completion must be timely in order that customers are not harried after a long day working. The challenge is that most house cleaning companies do not have the required money to pump into publicity and advertising.
Our goal is to address the needs of the customers who are looking for top notch cleaning services at reasonable prices for their homes or their workplaces. The challenge is that most house cleaning companies do not have the required money to pump into publicity and advertising. A comprehensive marketing strategy will be the key to success of the business. Learn 8 mistakes to avoid when starting your cleaning business. The main components of a cleaning business plan are: Executive summary - Highlights of your business who, what, where, why, when, and how Company description - Your legal structure sole proprietor, DBA , your plans for starting up, the year you begin Service - A description of your service with an emphasis on customer benefits Market analysis - Who your customers are, where they are, and how you plan to reach them Strategy - Specific table describing responsibilities, budget and dates. All it requires to write a business plan is a considerable amount of research, a great deal of ambition and a little bit of foresight into the cleaning industry where you will be making a name for yourself.
Commercial clients usually demands cleaning companies that can provide them with state of the art janitorial services and garbage removal and disposal services. Although you are strongly advised to not imitate or replicate the policies, strategies, goals and visions of another company, there is a ton of wisdom and intellect that you can derive from observing the business plan of another company, especially a cleaning company. With that being said, we will be keeping a watchful eye on the residential sector and always be open to the idea of expanding our business if lucrative opportunities present themselves. The first step is to convince trade magazine to publish a feature on our start-up company and the potential of our services to change offices across the neighbourhood. Cleaning Service Business Plan This free, printable business plan helps cleaning services organize their companies to maximize convenience, accessibility and sales.