For example, this hiring strategies white paper has a leaf motif. This approach is more subtle but can still lend to a cohesive and well-thought out white paper design. Think: what kind of flow do I want my report to have? Where can I use visuals to emphasize certain points? Where can I illustrate an idea? A common mistake novice designers make is to cram too much text into a page, rather than breaking up the text and giving it space to breath.
Images give the eyes a rest and help to reinforce information. You can create your own illustrations using icons—they can make for some fun and quirky headers, like in this workplace tech white paper example: You can do this by creating a glossary for your white paper. Think of it as a map that outlines exactly what your white paper will cover.
In this example, you can see that the designers used a bold color to bring attention to the glossary. But often, design resources are strapped or already maxed out, and budgets are allocated to other places.
Download this free white paper template. It can be easily modified to suit your needs. Creating effective content starts with understanding the strategy behind it. Especially with involved content like a white paper, do your due diligence and ensure you have the basics of content strategy down. Start by placing your logo in the page header. Step 3: Put Together an Easy-to-Read Title Page This page should show the title of the document, the companies or analysts who helped research the document, the date that the publication was published, and its authors.
The longform white paper template is the perfect way to educate readers without getting too flashy. This template emphasizes the substance of the white paper with less of a focus on the style.
Having said that, the design is still important, with vibrant colors helping to break up the text. Your white paper design matters. Our white paper templates are just the thing to accomplish this goal. Best of all, our drag-and-drop tool is so easy to use that anyone can do it, even people who believe their artistic skills are not up to par. A variety of templates are already available for you to use, with even more ready for you if you sign up for a Premium Account.
The longform white paper template also gives you spots where you can place pull quotes, helping you feature the most important points of your research.
This template is a great choice for those who want to share important academic or scientific research while also focusing on the authors of the piece.
Our white paper templates are just the thing to accomplish this goal. That said, according to the above distinctions, white papers do play a key role in educating and engaging buyers at a deeper level than your typical eBook.
Think: what kind of flow do I want my report to have? A white paper should be fulfilling the objectives of your content strategy—for example: building thought leadership in an area that aligns with your product direction. Format and Style As already mentioned, format-wise a white paper looks somewhat similar to a typical research report or an average ebook.
Finally, brainstorm some concrete ideas on how to present your solutions to your target audience. Images give the eyes a rest and help to reinforce information. Some pages, like key takeaways or breaks in thought, can take up a full page. Add a call-to-action linking to the full white paper and save it as a PDF. Tips: Introduce the solution s , including a clear definition and even a framework or model. Executive Summary — This is a critical element as this is what initially convinces readers to proceed to reading the entire document.
Promoting Other Assets: Use the white paper to link to your other content marketing assets, such as other white papers, eBooks or blog posts. To pick a motif for your white paper design, think of some themes reflected in your white paper. Pages like this should be used sparingly. Keep reading to take a deep dive into each of these areas.
Think of it as a map that outlines exactly what your white paper will cover. CTAs are a great way to move people through the funnel, from your white paper to a landing page or blog post. A common mistake novice designers make is to cram too much text into a page, rather than breaking up the text and giving it space to breath. It will ensure your messaging and content are on-target, and that information flows in an easy-to-follow manner for your readers.
Your white paper design matters. Side bars and pull quotes will help keep the audience interested as they read through the piece, and areas for proper citations ensures the reader will be informed on where you get all of your information. One example from our recent business blogging study can be seen below. You can do this by creating a glossary for your white paper. These examples provide another opportunity to connect with different segments of your audience.
Technically, in most cases, it is formatted as a PDF. Save your. Provide specific, real-world examples to support your solution s.
It will ensure your messaging and content are on-target, and that information flows in an easy-to-follow manner for your readers. Do take the time to create a shorter, more powerful title.